BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Why would a business use a shallow product mix?
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To promote one-stop shopping
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To allow the company to meet the needs of a variety of consumers
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To control costs
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To use a wide range of prices
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Explanation:
Detailed explanation-1: -This allows the business to meet the needs of a variety of consumers, use a range of prices, and compete effectively. A shallow product mix helps a business control its costs. The use of a narrow product mix enables a business to specialize in a product line.
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