MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of these statements about publicity is NOT TRUE?
A
The information tends to be viewed as more credible.
B
Publicity is one part of public relations.
C
Marketers control how the information is presented.
D
Publicity is free since the information appears in the news media.
Explanation: 

Detailed explanation-1: -Target market is not an element of the marketing mix. A target market refers to a group of potential customers to whom a company wants to sell its products and services.

Detailed explanation-2: -Personal selling involves direct communication between a salesperson and a potential customer. This can occur in person, over email, on the phone, or via video. Personal selling is most commonly used for business-to-business (B2B) selling, although it can also be used in retail and trade selling.

Detailed explanation-3: -Advertising takes up a significant amount of a company’s budget allocated for promotions and marketing. It involves developing and delivering paid product messages through broadcast, print, or digital platforms to get to different target markets.

Detailed explanation-4: -Warehousing is a part of the logistics process. It is a holding place for products and materials. Warehousing does not require any physical movement of inventory.

There is 1 question to complete.