MANAGEMENT

Detailed explanation-1: -The chief marketing officer (CMO) or the most senior marketer is typically responsible for leading an organization’s overarching marketing strategy. Her objective is to align all marketing activities with the company’s vision, mission, and strategic business objectives.

Detailed explanation-2: -In marketing, a need is the consumer’s desire to get functional utility out of an offering. It’s the desire for the offering’s specific benefit that helps the consumer get the job done. On the other hand, a want is a desire for offerings or benefits that are not necessary. For example, food is a consumer need.

Detailed explanation-3: -Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products and services that satisfy them.