MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
____ are items that are usually inexpensive and ones that customers might buy without much thought.
A
Best merchandise
B
Impulse purchases
C
Quick sells
D
Display items
Explanation: 

Detailed explanation-1: -These are products that consumers purchase often and habitually, without much thought given. Convenience goods usually are low-cost items with little differentiation between brands, and therefore customers often pick a brand one time and then remain with that brand without reconsidering.

Detailed explanation-2: -There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods.

Detailed explanation-3: -Convenience goods Convenience goods are products that consumers frequently purchase with little thought or effort. These items are typically low-cost and widely available, making them easy to buy on the go. Examples of a convenience product include: Food.

Detailed explanation-4: -The answer is E. discretionary product. These purchases are relatively infrequent and often carry significant price tags.

Detailed explanation-5: -Unsought products are products that consumers do not normally buy or would not consider buying under normal circumstances. Consumers of unsought products typically do not think about these products until they need them.

There is 1 question to complete.