BUISENESS MANAGEMENT
MERCHANDISING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
for customer to touch and feel the products
|
|
|
for customer to know product benefits
|
|
|
for customer to understand range grouping
|
|
|
to draw customer away from hot spot
|
Detailed explanation-1: -534) define customer dominance as follows: A CD [customer-dominant] marketing logic here refers to a view that positions the customer in the center, rather than the service, the service provider/producer or the interaction or the system.
Detailed explanation-2: -Market segmentation or customer groups are usually done on five levels: Demographic, psychographic, behavioral, geographic, and firmographic.
Detailed explanation-3: -Benefits of segmentation focus your marketing on the customers who will be most likely to buy your products or services. avoid the markets which will not be profitable for you. build loyal relationships with customers by developing and offering them the products and services they want. improve customer service.