BUISENESS MANAGEMENT
MERCHANDISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A music store’s display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed, sales of the CDs improved. What is the artistic element that most likely caused the display’s failure?
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balance
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direction
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shape
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proportion
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Explanation:
Detailed explanation-1: -A 2021 study found that the most significant factor of VM which influenced customers to make a purchase was shelf management, so pay attention to how you display products around a store.
Detailed explanation-2: -The visual element that projects an appropriate store images, distinguishes a store from its competitors, and attracts potential customers is the storefront.
Detailed explanation-3: -Display * refers to the visual and artistic aspects of presenting a product to a target group of customers. Visual merchandising, by contrast, encompasses the visual and artistic aspects of the entire business environment.
There is 1 question to complete.