BUISENESS MANAGEMENT
MERCHANDISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Customer location
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Education level
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Income
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Lifestyle
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Detailed explanation-1: -Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes.
Detailed explanation-2: -Lifestyle segmentation is a marketing practice that involves dividing customer data into subcategories. These segments reflect the buying practices, interests, dislikes and daily habits of customers.
Detailed explanation-3: -There are five psychographic segmentation variables on the basis of which homogeneous segments can be prepared for proper research – Personality, Lifestyle, Social Status, AIO (Activities, Interests, Opinions), and Attitudes.