MANAGEMENT

Detailed explanation-1: -Through early projections, fashion designers and merchants will be able to figure out and decide the future trend. It is a field where fashion researchers analyse market trends and buying habits to decide on how to step forward in designing a new collection.

Detailed explanation-2: -For example, a sportswear company may try to judge what sports will be most popular in the coming years. If golf goes into decline, they may shift promotion, advertising and styles towards other sports such as jogging.

Detailed explanation-3: -Fashion forecasters combine the views emerging about color and fabric from the early yarn and fabric trade shows with their socio-economic and cultural analysis. Major trends in lifestyles, attitude and culture in particular music, sport, cinema and television are used to predict changing consumer demands.

Detailed explanation-4: -Long term forecasting is done considering the geographical location, economic, social and even political aspects of a country. Short term forecasting is done depending on the current fashion trends. Since the time limit for long-term forecasting is much longer, it is easy to get an idea about the fashion trends.