BUISENESS MANAGEMENT
MERCHANDISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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According to the textbook, what is the one visual merchandising element that influences customer behavior more directly than any other?
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the style of the store’s merchandise
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the width of the store’s aisles
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the strength of the store’s lighting
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the shape of the store’s displays
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Explanation:
Detailed explanation-1: -A 2021 study found that the most significant factor of VM which influenced customers to make a purchase was shelf management, so pay attention to how you display products around a store.
Detailed explanation-2: -The most important aspect in visual merchandising is your store layout and the way customers can navigate through it. Always try to use most of the space to display your merchandise, while leaving enough room for customers to walk around the store.
Detailed explanation-3: -Visual merchandising is a marketing technique that uses lighting, color, displays, technology, floor plans, and other elements to display products in a way that makes them visually appealing and desirable.
There is 1 question to complete.