MANAGEMENT

Detailed explanation-1: -Color is a key element in the visual communication code. Also, it plays a very important role in the shop window design, it can influence the emotions, communicate messages and sensations to our public.

Detailed explanation-2: -Color dictates a consumer’s perception of a product or service according to the emotion that they associate with the color of that product or service. For instance, a logo that is blue and white often causes a calm, soothing response from a consumer. The colors red, orange, and black will evoke a different emotion.

Detailed explanation-3: -Color is important because it affects the entire outcome of branding and advertising. Consumers’ brains use color to recognize products and the brands that make them. Color psychology is based on the association that our brains make with certain colors.

Detailed explanation-4: -Green: Is used in stores to relax the consumer, allowing them to feel at ease. Orange: Creates a subconscious call-to-action: BUY, BUY, BUY! It’s also associated with affordability. Red: When used in pricing is perceived as an indicator of greater savings-more than any other color.