MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Please wait while the activity loads.
If this activity does not load, try refreshing your browser. Also, this page requires javascript. Please visit using a browser with javascript enabled.

If loading fails, click here to try again

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Jeans, once worn by laborers as a work garment and later adopted by teens as streetwear, have now become popular among all ages and income levels. Which fashion movement theory is illustrated?

A	Horizontal flow
B	Trickle-across
C	Trickle-down
D	Trickle-up

Explanation:

Detailed explanation-1: -Peak (Culmination stage): The third stage of the fashion cycle during which a style is at its height of popularity. The fashion is demanded by almost everyone because it is now within the price range of most consumers and is mass produced in many variations.

Detailed explanation-2: -Decline: The fourth stage of the fashion cycle when the market is saturated and popularity decreases. The fashion is overused and becomes dull and boring. As the fashion decreases in popularity, retailers mark down their prices. Promotions center around major clearance or closeout sales of the fashion.

Detailed explanation-3: -OBSOLESCENCE STAGE THIS STAGE MARKS THE END OF THE FASHION CYCLE. CONSUMERS ARE NO LONGER INTERESTED IN THE FASHION. THE PRICE OF THE FASHION PRODUCT MAY BE LOW AT THIS POINT, BUT CONSUMERS WILL PROBABLY NOT BUY THE MERCHANDISE.

Detailed explanation-4: -Termination of fads Primarily, fads end because all innovative possibilities have been exhausted.

There is 1 question to complete.