MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
During which stage of the fashion cycle is promotion used to motivate customers and increase desire for merchandise?
A
Decline
B
Introduction
C
Peak
D
Rise
Explanation: 

Detailed explanation-1: -The rise of a fashion trend The second stage of the life cycle is a trend’s rise to popularity, in which a style evolves from simply “new” to “trendy”. Today, this often happens with the help of celebrities and influencers who popularize a style either by paid promotion or genuine appreciation.

Detailed explanation-2: -Obsolescence: The fifth stage of the fashion cycle when the style is rejected, is undesirable at any price, is no longer worn, and is no longer produced.

Detailed explanation-3: -3) Culmination: During this stage, the fashion or the design is at the height of its popularity. 4) Decline: During this stage, the design starts losing its popularity and its sales become significantly less and less every day. 5) Obsolescence: In this stage, no more particular fashion exists in any market or stores.

Detailed explanation-4: -In the interrupted type of cycle, consumer acceptance and purchasing makes fashion ever-changing. Fashion is always influenced by various factors, so is the fashion cycle. Some cycles get interrupted or prolonged by recession, war, or the viruses like the COVID-19.

There is 1 question to complete.