MANAGEMENT

Detailed explanation-1: -Accent lighting is lighting that can be used to highlight specific areas in order to draw customer attention to specific products and give customers the sense that these products are important and noteworthy.

Detailed explanation-2: -It highlights your merchandise. Lighting is a strategic element of visual merchandising. Lights can be used to put the focus on products that you want to move in terms of sales. It is important to showcase them by shining a light that will flatter your product’s colors, shape or size.

Detailed explanation-3: -The most important aspect in visual merchandising is your store layout and the way customers can navigate through it. Always try to use most of the space to display your merchandise, while leaving enough room for customers to walk around the store.

Detailed explanation-4: -Branding. Senses. Displays. These three words define the three most basic elements of visual merchandising and can help you win at the point of sale, no matter what type of merchandise you have to offer.

Detailed explanation-5: -Lighting plays an important role in the effectiveness of window displays. The right lighting will illuminate the display, drawing shoppers’ attention to it and the product. On the other hand, the wrong type of lighting will take away from the display’s aesthetics, sending shoppers heading in the opposite direction.