MANAGEMENT

Detailed explanation-1: -Essentially, merchandising is the promotion and sale of products. It often is used to mean retail sales itself in that its goal is to influence the buying decisions of consumers. However, it should not be confused with the sale itself. It is the process leading up to a sale.

Detailed explanation-2: -Not only does it help in customer retention and engagement but it also helps in increasing sales as proper alignment of products, clear pricing, and displays improve the overall experience of the customer and hence can help in increasing sales.