MANAGEMENT

Detailed explanation-1: -Visual merchandising is a marketing practice that uses floor plans, colour, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales by making a store stand out and attracting shoppers.

Detailed explanation-2: -Objectives of visual merchandising To attract passers-by people to enter to store. To create a beautiful and positive ambiance in the store to make customers feel good by being in your store. To enhance the visual image of the store and to sell products by creating a beautiful place.

Detailed explanation-3: -Branding. Senses. Displays. These three words define the three most basic elements of visual merchandising and can help you win at the point of sale, no matter what type of merchandise you have to offer.

Detailed explanation-4: -The goal of retail merchandising activity is to support a retail strategy that generates revenue for the retailer and value for the customer. The selection of retail merchandise and the type of goods and services a retailer decides to stock are key retail strategies.