BUISENESS MANAGEMENT
MERCHANDISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Conduct a survey to ask people if they like the display
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Look at sales data for the merchandise from the display
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Post a picture of the display on social media sites
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Ask employees to rank the display compared to others
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Detailed explanation-1: -One of the easiest ways to measure the effectiveness of VM, is to simply calculate the basket quantity and the basket size. Why? Because add-on sales are the best way to increase your turnover. It is easier to sell to a person that is already in the store than trying to get more people into the store.
Detailed explanation-2: -Effective displays are typically clutter-free and surrounded by space to allow all visual focus to be on the products being displayed. The chosen area should be easily viewed as customers enter the store or easily viewed near the register.
Detailed explanation-3: -Every organization has different criteria for measuring the success of their visual merchandising. The volume of planograms produced, sales goals, compliance reports and feedback from stores all give an indication of how well plans are designed and executed.