MANAGEMENT

Detailed explanation-1: -Point-of-purchase displays are another placement tactic retailers use to encourage impulse buyers. This way, shoppers can browse featured products while they wait in line and can add them to their cart at the last minute.

Detailed explanation-2: -Point-of-purchase displays are physical or digital marketing displays placed in retail stores to advertise products and encourage customers to make purchasing decisions.

Detailed explanation-3: -A point of purchase is a marketing term used to describe the area where a retailer or marketer places promotional or marketing material. It is the area where most customers will encounter the products, so placing promotional items beside the items or services can increase the chances of people buying them.

Detailed explanation-4: -Catches the Customer’s Eye The beauty of POP displays is that they are visually striking, interactive, and come in many shapes, forms, and sizes. Since they are bigger than the product packaging, they make your products stand out and easier to notice by the customers.

Detailed explanation-5: -Increased Brand Loyalty: Point of purchase displays can encourage shoppers to purchase more items from the same brand, increasing the chance of creating a loyal customer.