BUISENESS MANAGEMENT
MERCHANDISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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In a major department retail store, the lighting in the housewares department is likely to be different from the lighting in the juniors clothing department.
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true
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false
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -There are four retail lighting types: ambient, accent, decorative, and task.
Detailed explanation-2: -Effective ambient lighting in a retail store should be just bright enough to illuminate the products while still providing a comfortable atmosphere. It should neither wash out colors nor make items appear too dark or dull.
Detailed explanation-3: -Lighting sets the overall mood within a store or showroom. It generates an emotional connection with shoppers, and helps build brand loyalty. If you are a retailer, you want customers to enjoy shopping in your store.
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