MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The Forever 21 clothing retailer is planning for the upcoming fall season. They observe the merchandise their competitors are advertising, which will influence their purchasing decisions. Which type of data source does this represent?
A
comparison shopping
B
marketing research
C
color services
D
sales records
Explanation: 

Detailed explanation-1: -Fashion forecasting involves the following activities such as studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing street fashions etc. Observation is not enough.

Detailed explanation-2: -Point-of-sale data is data that is collected from transactions made at a point of sale, such as a retail store. This data can include information about the products that were purchased, the date and time of the transaction, and the location of the point of sale.

Detailed explanation-3: -Long term trend forecasting Long-term forecasting seeks to identify significant changes in local and international demographics, shifts in the fashion industry, consumer expectations, values, and purchase impetus.

There is 1 question to complete.