MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Mannequins are an example
A
Institutional display
B
Promotional display
C
Functional display
D
None of the above
Explanation: 

Detailed explanation-1: -In department stores mannequins are examples of functional props.

Detailed explanation-2: -Functional props: include anything that holds the merchandise such as mannequins, body forms or fixtures.

Detailed explanation-3: -The artificial dolls used by the retailers to display their merchandise (can be anything) are called as mannequins. The mannequins help the customers to know about the latest trend the store offers without sometimes even bothering the sales representative.

Detailed explanation-4: -Mannequins are considered valuable tools for enhancing the shopping experience. Lighting on a product should be stronger than store lighting to draw attention to the merchandise.

Detailed explanation-5: -Branding. Senses. Displays. These three words define the three most basic elements of visual merchandising and can help you win at the point of sale, no matter what type of merchandise you have to offer.

There is 1 question to complete.