MANAGEMENT

Detailed explanation-1: -Props are very important in the making of a display, and also in the process of creating imagery. They tell a story not only about the product, but also about the brand’s concept or the store’s, the merchandise’s visibility on the market and so on.

Detailed explanation-2: -A prop is an item or group of items you use to tell your product’s message. It is usually placed in a window display, floor display or stand alone by an end cap. It can include a PoP display shelf or product display in your retail store. The items are solely for sales support and are not for sale.

Detailed explanation-3: -One idea is to place your display in the window, where both shoppers and passer-bys will see. Another idea is to place it directly inside the front door, forcing everyone who enters the store to see it. The bottom line is that you want to make it as visible as possible.