MANAGEMENT

Detailed explanation-1: -POP displays are a marketing and advertising strategy used in retail stores to promote specific merchandise and special offers to shoppers who are ready to make a purchase. POP displays can be located near the checkout counter or in certain areas of the store to encourage purchasing decisions.

Detailed explanation-2: -Point of sale marketing (or POS advertising) is, specifically, a form of in-store promotion or marketing campaign that takes place at the point a transaction occurs, in order to increase the number of purchases.

Detailed explanation-3: -POSM is an acronym for Point of Sale Marketing or Point of Sale Materials and is used to display and promote products at the shelf in brick and mortar stores. POSM contain different types of materials, installations, and tools from anything such as free-standing displays to promotional ‘dump bins’.

Detailed explanation-4: -Coupons, contests, samples, and premiums are among the types of sales promotions aimed at consumers. Trade promotions, or promotions aimed at businesses, include trade shows, sales contests, trade allowances, and push money.