Richards Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings for such displays?

MERCHANDISING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Richard’s Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings for such displays?

A	semi realistic
B	abstract
C	realistic
D	institutional

Explanation:

Detailed explanation-1: -A 2021 study found that the most significant factor of VM which influenced customers to make a purchase was shelf management, so pay attention to how you display products around a store.

Detailed explanation-2: -Visual merchandising is a form of personal selling because its artistic aspects focus on the customer’s emotional buying motives. The storefront projects a brand identity and distinguishes a store from its competitors. Mannequins are considered a waste of money, and don’t enhance the shopping experience.

Detailed explanation-3: -Visual Merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

Detailed explanation-4: -Functional props: include anything that holds the merchandise such as mannequins, body forms or fixtures.

There is 1 question to complete.

MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING