MANAGEMENT

Detailed explanation-1: -We may be in 2022, but some of the most divisive fashion trends from the ‘80s are making a comeback-scrunchies being one of them.

Detailed explanation-2: -Scrunchies initially became popular in the 80s because they were a less damaging alternative for pulling big hair up. Also, scrunchies came in many different colors and patterns, so they matched the colorful and over-the-top aesthetic of the 1980s.

Detailed explanation-3: -The scrunchie is everywhere. And although its acceptance in pop culture and fashion has ebbed and flowed since its invention in 1986, the scrunchie has refused to go away.

Detailed explanation-4: -Scrunchies are great for all hair types because they do not lead to hair breakage. The fabric layer around the elastic band prevents tangles and knots in the hair. Hair scrunchies are in high demand, which is driving up demand for the product.