MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The LEAST effective selling approach for creating actual sales is the:
A
Greeting
B
Merchandise
C
Opening
D
Service
Explanation: 

Detailed explanation-1: -Many salespeople have no idea that feature selling is the least effective sales approach, and in focusing on features alone, they do not take advantage of all the good things their product or service does.

Detailed explanation-2: -There are many ways to approach sales, but the most common methods can be summarized as transactional selling, solution selling, consultative selling, and provocative selling. Each approach has unique benefits that suit specific types of businesses and products.

Detailed explanation-3: -The easiest and most effective method of suggestion selling is offering related merchandise. If a customer is having difficulty making a buying decision, the salesperson should quit showing them additional merchandise. The standing-room-only close is used when the price of a product will soon increase.

Detailed explanation-4: -Premium sales approach With the premium sales approach, sales professionals offer their prospects a giveaway or promotional item in an effort to build excitement about their product or brand. A key advantage of this selling approach is its ability to attract otherwise hesitant customers.

There is 1 question to complete.