BUISENESS MANAGEMENT
MERCHANDISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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for buyers to gain a sense of the market and get ideas for merchandise displays
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for buyers to network with other buyers
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to see entire lines of vendors latest merchandise
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all of the above
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Detailed explanation-1: -Fashion marketing is key in the fashion industry because it brings the creation and vision of the designer to life. Fashion marketing brings creations from designers all over and takes their creations to wholesale buyers and consumers. In the fashion industry, fashion marketing helps the buyers connect to the brand.
Detailed explanation-2: -As described in the passage, the fashion industry consists of four levels: production of raw materials, production of fashion goods, retail sales, advertising and promotion.
Detailed explanation-3: -The five levels of fashion segmentation are Haute Couture, Ready-to-Wear (RTW), Diffusion, Bridge and Mass Market.
Detailed explanation-4: -Fashion shows are important as they showcase the new styles of the season. They are a walking art show and also guide the looks for the fast fashion stores who knock off the high fashion looks.