MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The store’s layout should present the store’s merchandise to its best advantage and help sell that merchandise.
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Layout is an important strategy for retail success. Retailers use layout to influence customers’ behavior by designing the store’s flow, merchandise placement and ambiance. Layouts are also helpful in estimating revenue per square foot as well as assessing the strengths and weakness of a firm’s merchandising mix.

Detailed explanation-2: -Free flow pattern layout There is no defined traffic pattern, and it works best in small stores (under 500 square meters) in which customers wish to browse where merchandise is the same type, such as fashion apparel.

Detailed explanation-3: -Store layout: Visual merchandising includes how a store is laid out, including where certain products are placed, the flow of products from front to back of store, where points of sale are and where dressing rooms are.

Detailed explanation-4: -Store layout is the design of a store’s floor space and the placement of items within that store. Store layout helps influence a customer’s behavior, which means when done right, it’s a key strategy to a store’s prosperity.

There is 1 question to complete.