MANAGEMENT

Detailed explanation-1: -Fashion forecasting involves the following activities such as studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing street fashions etc.

Detailed explanation-2: -A fashion forecaster predicts the colors, patterns, fabrics, textures, materials, prints, graphics, beauty grooming, accessories, footwear, street styles and many other styles that will be presented on different runway shows and in stores in upcoming seasons.

Detailed explanation-3: -Trend forecasting in fashion aims to create a story using shapes, design elements, colors, fabrics, and trims. Trend forecasters make reports and mood boards that designers use to create new clothing and accessories for brands.

Detailed explanation-4: -Fashion merchandisers may work within retail operations as buyers who select product lines and create promotions to enhance both brand and market share. Others work directly for designers and fashion labels placing products in stores, finding shelf space, and managing marketing and promotions.

Detailed explanation-5: -Trend Forecasting is the process of researching and formulating predictions on consumers future buying habits. By identifying the source, tracing the evolution, and recognising patterns of trends, forecasters are able to provide designers and brands with a ‘vision’ of the future.