MANAGEMENT

Detailed explanation-1: -Visual merchandising is a marketing practice that uses floor plans, colour, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales by making a store stand out and attracting shoppers.

Detailed explanation-2: -Visual merchandising allows for both goods and services to be displayed to highlight their features and turn a passive looker into an active buyer. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. Visual merchandising helps to: Sell products.

Detailed explanation-3: -Visual merchandising is about presenting your retail premises and products in an attractive way to entice customers and drive sales. Attracting customers begins on the outside of your retail store. You can do this through visual merchandising methods, including strong signage and appealing window displays.

Detailed explanation-4: -Visual merchandising is the arrangement of products to maximise sales. Investing in visual merchandising can improve the buying experience for customers, be a strong marketing tool for your business and increase customer loyalty.