BUISENESS MANAGEMENT
MERCHANDISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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banner ad.
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cooperative advertisement.
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press release.
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supplement.
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Detailed explanation-1: -A news release covers something that is currently happening or has already happened, a press release covers something that has yet to happen. Also, “news release” is a newer term in comparison to “press release” when it comes to how long the term has been in use.
Detailed explanation-2: -What is a press release/news release? A press release is a document that announces a newsworthy story about your brand that the media might want to cover and provides all of the pertinent information a reporter or editor would need. Some outlets will share your news based solely on the press release.
Detailed explanation-3: -A press release must be to inform the public about an event that is newsworthy. Its purpose is not to advertise a product even though that would be a great byproduct.
Detailed explanation-4: -Also referred to as a media release, news release, and press statement, a press release is typically written by a company’s marketing or public relations team and sent to media outlets, such as newspapers, magazines, radio stations, television stations, and websites.