BUISENESS MANAGEMENT
MERCHANDISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is a brief overview of the entire marketing plan?
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statement of benefits
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executive summary
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objectives
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responsibility sheet
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Explanation:
Detailed explanation-1: -The executive summary of your marketing strategy provides a concise overview of the entire marketing actions of your brand. It provides you and your team with a roadmap for executing the strategy. It also provides investors with a way to easily evaluate the project and quickly decide if it’s worth their investment.
Detailed explanation-2: -An executive summary provides an overview of the main points of a larger report. It is often written to share with individuals who may not have time to review the entire report. The reader should be able to make a decision based only on reading the executive summary.
There is 1 question to complete.