MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is a brief overview of the entire marketing plan?
A
statement of benefits
B
executive summary
C
objectives
D
responsibility sheet
Explanation: 

Detailed explanation-1: -The executive summary of your marketing strategy provides a concise overview of the entire marketing actions of your brand. It provides you and your team with a roadmap for executing the strategy. It also provides investors with a way to easily evaluate the project and quickly decide if it’s worth their investment.

Detailed explanation-2: -An executive summary provides an overview of the main points of a larger report. It is often written to share with individuals who may not have time to review the entire report. The reader should be able to make a decision based only on reading the executive summary.

There is 1 question to complete.