MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which is an example of assortment depth?
A
A fashion retailer carries many dresses in a large range of sizes and colors.
B
A women’s boutique is known for its selection of accessories and clothing.
C
Alex’s Boutique carries many different types of men’s suits.
D
Bloomingdale’s department store offers many different types, brands, and price ranges of dresses.
Explanation: 

Detailed explanation-1: -If the warehouse and the retail trade have a material group in different variations, this is referred to as a deep assortment. The best examples of this are a bakery or a fish shop. The many kinds of bread or fish make the mixture a deep offer.

Detailed explanation-2: -101) Category killers are giant specialty stores that carry a very deep assortment of a particular line.

Detailed explanation-3: –Specialty stores carry narrow product lines with deep assortments within those lines.-Convenience stores are small stores that carry a limited line of high-turnover convenience goods.

Detailed explanation-4: –**Variety-the number of merchandise categories a retailer offers. Often referred to as the breadth of merchandise.-Assortment-the number of different items in a merchandise category.

There is 1 question to complete.