MANAGEMENT

Detailed explanation-1: -Visual Merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

Detailed explanation-2: -Visual merchandising is a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales.

Detailed explanation-3: -VM uses 4 elements of Visual Merchandising to manipulate the store so that it is more appealing to customers, making them more likely to make a purchase. Shape-outline of display, not limited to shape of merchandise, but props and fixtures as well.

Detailed explanation-4: -Get the customer to pause and “shop” the selling floor; Use merchandising to enhance, establish and promote the store’s visual image; Improve customers’ shopping experience and entertain them; Educate customers about the use or accessorising of a merchandise.

Detailed explanation-5: -Branding. Senses. Displays. These three words define the three most basic elements of visual merchandising and can help you win at the point of sale, no matter what type of merchandise you have to offer.