MANAGEMENT

Detailed explanation-1: -Durability of the Product: Durability of the product is one of the most important rational buying motives. Many products are bought by the people only on the basis of their durability. 7. Convenience of the product: many products are bought by the people because they are more convenient to them.

Detailed explanation-2: -Relatively low price is one of the rational buying motives.

Detailed explanation-3: -If a person purchases a product without thinking much rationally (i.e. with less reasoning) then he or she is said to have persuaded by emotional product buying motives. There are around ten kinds of this type: prestige, imitation, affection, comfort, ambition, distinctiveness, pleasure, hunger and thirst, habit.

Detailed explanation-4: -The consumer makes a rational purchase after all the survey and analysis; if the product is going to be a long term investment, if the current time is the best time to buy it, etc. For example, we will buy an apartment or a piece of land not because it is at an amazing price.

Detailed explanation-5: -Product buying motives: a customer is said to be motivated to buy a specific product. Rational patronage buying motives: When a buyer decides to patronize or purchase from a certain shop or seller after carefully or logically considering each and every aspect associated with it.