MANAGEMENT

Detailed explanation-1: -package must contain the product. This containment function of packaging makes a huge contribution to protect the environment. A better packaging helps to maintain the quality of the product and reachability of the product in the consumer’s hand without spillages. It gives better image to the organization.

Detailed explanation-2: -Primary packaging is the packaging in direct contact with the product itself and is sometimes referred to as a consumer unit. The main purpose of primary packaging is to contain, protect and/or preserve the finished product, particularly against contamination.

Detailed explanation-3: -Whether a product has been purchased online or in-store, the packaging is the first thing the customer sees, and it often leaves them with a lasting impression. This impression will go on to further reflect the product and the entire brand.

Detailed explanation-4: -The packaging is the heart of promoting a product, influencing the buyer’s buying decisions, and keeping the product safe. It communicates a purpose: what your brand stands for and what it means to the customers. Don’t miss the opportunity to create a lasting impression on the shelf and the consumer’s mind.

Detailed explanation-5: -Today, savvy companies consider their packaging as part of the marketing mix, a concept created by Neil Borden, former president of the American Marketing Association, back in the middle of the 20th century.