MANAGEMENT

Detailed explanation-1: -The Nike swoosh logo is a glaring example of how a visual turns a business into a trustworthy brand. The logo was once considered as an insignificant and humble symbol. It later became a part of sports culture.

Detailed explanation-2: -The Nike “swoosh” is an example of a status symbol.

Detailed explanation-3: -Nowadays the Swoosh represents all things Nike. It stands alone as a mark, signifying both brand and culture. The Swoosh represents more than just a logo. Originally named Blue Ribbon Sports, Phil Knight’s newly dubbed Nike in 1971 needed an official mark.

Detailed explanation-4: -A trademark is a word, phrase, logo, shape or sound that identifies a source of goods or services. For example, the Nike “Swoosh, ” the Facebook “f”, and Apple’s apple (with a bite taken out of it) are all trademarked. The concept behind trademarks is to protect the consumer.

Detailed explanation-5: -In Greek mythology, Nike is the Winged Goddess of Victory. The logo is derived from goddess’ wing, ’swoosh’, which symbolises the sound of speed, movement, power and motivation.