MANAGEMENT

BUISENESS MANAGEMENT

PACKAGING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Most “new” products introduced into the marketplace are successful.
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -False. Regardless of market conditions, over 80 percent of all new products fail in the marketplace.

Detailed explanation-2: -Apparently quite a lot: According to Harvard Business School professor Clayton Christensen, there are over 30, 000 new products introduced every year, and 95% fail.

Detailed explanation-3: -So many things contribute to new product failure: bad design, poor user experience, sloppy implementation, feature creep, and lack of quality control. Microsoft alone has several examples of how poor execution affected their product’s performance on the market.

Detailed explanation-4: -A product’s success or failure is determined by its ability-or inability-to meet up to its audience’s expectations. The definition of product success is highly connected with what the consumers make of your product, think of your product, how they react to your product.

Detailed explanation-5: -A product launch refers to a business’s planned and coordinated effort to debut a new product to the market and make that product generally available for purchase.

There is 1 question to complete.