MANAGEMENT

Detailed explanation-1: -Mostly, the tech companies use alpha tests before they start the beta testing phase. Companies like Apple and Samsung let their employees test their latest gadgets. This allows the companies to gather honest, in-house feedback before the product is released into the market.

Detailed explanation-2: -You can evaluate the viability of your product in many ways. For example, paid surveys, market research mobile apps, consignment testing, and freelance market researchers are all cost-effective ways to test-market your product. It pays to get real-world feedback before launching a new product.

Detailed explanation-3: -A product launch refers to a business’s planned and coordinated effort to debut a new product to the market and make that product generally available for purchase.

Detailed explanation-4: -Testing before launching a product is known as Test marketing.

Detailed explanation-5: -1. Idea generation (Ideation) The initial stage of the product development process begins by generating new product ideas. This is the product innovation stage, where you brainstorm product concepts based on customer needs, concept testing, and market research.