BUISENESS MANAGEMENT
PACKAGING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The Jolly Green Giant, the Keebler Elf, the Geico Gecko, and the Michelin Man are all examples of
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Trademarks
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Brand characters
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Patents
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Brand inventions
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Explanation:
Detailed explanation-1: -True or False? Trade characters are also known as advertising mascots. False. This could be either a good or a service with monetary value that satisfies customer’s needs and wants. Product.
Detailed explanation-2: -How is a ‘supply-led’ market characterised? There is a surplus of goods for sale.
Detailed explanation-3: -Benefit of a family brand strategy: Products can be managed quickly and at low cost under an established brand, because they can take advantage of the existing trust and knowledge of consumers. Brand building efforts and marketing costs are therefore lower than with a single brand strategy.
There is 1 question to complete.