MANAGEMENT

Detailed explanation-1: -Your brand is represented by tangible elements that create a visual, auditory, and olfactory brand identity. For example, your brand logo, color palette, marketing materials, letterhead, signage, messaging, and so on are all tangible representations of your brand that make up its sensory identity.

Detailed explanation-2: -Tangible, in the context of a brand, refers to the visual identity e.g. the logo, tag line, any interpersonal communication between staff and consumer, any marketing communication (such as advertising or PR). Intangible, on the other hand, refers to how the consumer feels about the brand, their impressions, views etc.

Detailed explanation-3: -These are the four main brand components that you will need to address when developing your brand strategy. A strong brand requires a strong brand identity, brand image, brand culture, and brand personality.

Detailed explanation-4: -Mission, vision, and purpose are the core intangible elements of a brand, and their delivery plays an important role in shaping a strong and competitive corporate image and reputation.