BUISENESS MANAGEMENT
PACKAGING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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When the NFL authorizes manufacturers to use NFL logos for a fee, this is an example of
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Co-branding
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Mixed branding
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Brand licensing
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Brand extension
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Explanation:
Detailed explanation-1: -Unlicensed use of the NFL’s trademarks for the sale or promotion of any products, services, or contests is unlawful, and the use of a disclaimer such as “not an official sponsor of the Super Bowl” will not provide adequate protection from an infringement claim.
Detailed explanation-2: -In short, you cannot use the logos of the NFL on anything. That is, you cannot use the logos without the express permission of the NFL. The logos of the various teams of the NFL are trademarks that are owned by the NFL.
Detailed explanation-3: -To seek our permission, you may write to Legal Department, Attn: NFL.com, National Football League, 345 Park Avenue, 7th Floor, New York, NY 10154.
There is 1 question to complete.