MANAGEMENT

Detailed explanation-1: -The term entertainment is generally applied to games of athletic skill. Ambush marketing takes place when an organization is the sole sponsor of an event. Early television took promotion and advertising to a new level.

Detailed explanation-2: -Entertainment marketing will be discussed in two ways. First, entertain-ment will be looked at as a product to be marketed. Second, marketing will be examined in light of how it uses entertainment to attract attention to other products.

Detailed explanation-3: -Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

Detailed explanation-4: -The four segment of the sports marketing industry are marketing of the sport event, marketing of sport goods and services, marketing of other consumer and industrial goods, or services through the use of sport, and marketing of products to sporting events.