NURSING EXAM QUESTIONS
HEALTH EDUCATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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An appeal technique in which it uses well known people celebrities as product endorser
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Bandwagon appeal
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Testimony appeal
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Humor appeal
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Reward appeal
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Explanation:
Detailed explanation-1: -The Endorsement Appeal attempts to persuade people by using celebrities or credible people to endorse their products.
Detailed explanation-2: -TESTIMONIAL: When some respected celebrity (or alternatively someone generally hated) claims that an idea or product is good (or bad). This technique is used to convince us without examining the facts more carefully.
Detailed explanation-3: -Endorsement Appeal: This appeal builds trust in the product or service by showing the consumer’s role models, actress, sportsmen or women, celebrities using the product. Consumers are encouraged to buy because their favourite celebrity endorses the product.
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