BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

BUSINESS ANALYTICS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The bounce rate is____
A
Measure the proportion of customers who place products in their cart but do not complete the purchase
B
Situation in which a situario leaves the site after consulting only 1 page
C
The distinction between new and known customers
Explanation: 

Detailed explanation-1: -About bounce rate Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

Detailed explanation-2: -For all pageviews to the page, Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Bounce Rate for a page is based only on sessions that start with that page.

Detailed explanation-3: -Used in Web Analytics as a metric for measuring content effectiveness, the Single-Page Visits are Visits that consist of one page regardless of the number of times the page was viewed. For a single-page visit, the entry page and exit page are the same page.

Detailed explanation-4: -Your bounce rate is the number of people that come to your website and leave without clicking to any other pages besides the one they first landed on. In other words, they “bounce” away from your site almost immediately.

There is 1 question to complete.