BUSINESS ADMINISTRATION
RETAIL MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Define the target market
|
|
|
Profile the target market
|
|
|
Both a and b
|
|
|
None of the above
|
Detailed explanation-1: -An electronic shelf label (ESL) system is used by retailers for displaying product pricing on shelves.
Detailed explanation-2: -Product assortment consists of the following characteristics: Breadth: The breadth of a company’s products relates to the number of product lines a company produces or a retailer carries. An automobile manufacturer, for example, may have a line of sedans, a line of SUVs, and a line of trucks.
Detailed explanation-3: -Retail management decision making encompasses three core areas: Retailing strategy. Retailing strategy includes decisions on target audience, location, finances, human resources and organizational structure, information systems and supply chains, and customer relationship management, all from the micro and macro level.