BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
brand extension strategy
|
|
|
mixed branding strategy
|
|
|
co-branding strategy
|
|
|
co-trademarking strategy
|
Detailed explanation-1: -When one product becomes part of another product that is destined for resale, what is the first product considered? A business product.
Detailed explanation-2: -Industrial goods are bought and used for industrial and business use. Consumer goods are ready for the consumption and satisfaction of human wants. While industrial goods are made up of machinery, plants, and raw materials, consumer goods are commodities purchased by a buyer like clothing, food, and drinks.
Detailed explanation-3: -Goods are tangible objects you can touch and then take home after purchase, whereas the time and effort that goes into providing services are not.
Detailed explanation-4: -Decline Stage. This term refers to the fact that differences can occur from one service provider to the next. Consider the fact that everyone has received a bad haircut! Heterogeneous.