BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -A/B testing (also known as split testing or bucket testing) is a methodology for comparing two versions of a webpage or app against each other to determine which one performs better.

Detailed explanation-2: -The term ‘split testing’ is often used interchangeably with A/B testing. The difference is simply one of emphasis: A/B refers to the two web pages or website variations that are competing against each other. Split refers to the fact that the traffic is equally split between the existing variations.

Detailed explanation-3: -A/B testing-also called split testing or bucket testing-compares the performance of two versions of content to see which one appeals more to visitors/viewers. It tests a control (A) version against a variant (B) version to measure which one is most successful based on your key metrics.

Detailed explanation-4: -A/B testing is when users are presented with one of two versions of a design-an A version or a B version-and conversion rates for each version are compared to see which version performs best. A variation of A/B testing is multivariate testing, which is when you test three or more versions of a design.

Detailed explanation-5: -A/B testing, which you may also have heard referred to as split testing, is a method of website optimization in which the conversion rates of two versions of a page-version A and version B-are compared to one another using live traffic.