BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Decision-making based on Data Analytics is a “new” form of management that allows us to respond more effectively to these threats and opportunities, increasing management’s confidence and significantly improving the value creation capacity of the company.

Detailed explanation-2: -Analytics plays a significant role in decision making as it helps discover patterns from both employees as well as customers, allowing leaders to understand and interpret their interactions. This allows the leaders to work with the relevant departments to enhance the overall customer experience.

Detailed explanation-3: -There are three types of analytics that businesses use to drive their decision making; descriptive analytics, which tell us what has already happened; predictive analytics, which show us what could happen, and finally, prescriptive analytics, which inform us what should happen in the future.