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Detailed explanation-1: -The company even gave away a $1 million prize in 2009 to the group who came up with the best algorithm for predicting how customers would like a movie based on previous ratings. The algorithms help Netflix save $1 billion a year in value from customer retention.

Detailed explanation-2: -How Netflix uses data analytics? Netflix uses AI-powered algorithms to make predictions based on the user’s watch history, search history, demographics, ratings, and preferences. These predictions shows with 80% accuracy what the user might be interested in seeing next.

Detailed explanation-3: -A Tailored Viewing Experience The massive streaming service employs mathematical predictions in their software to recommend things that a viewer will like after they’ve been watching over time. This method has also been one of the most integral customer retention strategies of the modern day.

Detailed explanation-4: -With the help of which they understood the viewing habits of viewers which help the prediction system that is powered by the algorithm designed by the developers. In short, big data analytics helped Netflix to gather insights which further helped in the optimization of the algorithm and then adjust the algorithms.

Detailed explanation-5: -House of Cards: A Netflix case study in big data One of the most oft-cited examples of Netflix’s use of big data to conceive successful content is the House of Cards TV series.