BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Qualitative data describes qualities or characteristics. It is collected using questionnaires, interviews, or observation, and frequently appears in narrative form. For example, it could be notes taken during a focus group on the quality of the food at Cafe Mac, or responses from an open-ended questionnaire.

Detailed explanation-2: -Which one of these is NOT normally associated with qualititative data? Pie charts.

Detailed explanation-3: -Qualitative data is a detailed, deep understanding of a topic through observing and interviewing a sample of people. There are both benefits and drawbacks to this type of data.

Detailed explanation-4: -Qualitative Research is primarily subjective in approach as it seeks to understand human behavior and reasons that govern such behavior. Researchers have the tendency to become subjectively immersed in the subject matter in this type of research method.